{"id":921992,"date":"2024-11-13T08:43:39","date_gmt":"2024-11-13T13:43:39","guid":{"rendered":"https:\/\/glaad.org\/?page_id=921992"},"modified":"2024-11-13T08:43:47","modified_gmt":"2024-11-13T13:43:47","slug":"methodology-notes-2024-visibility-perceptions-in-advertising","status":"publish","type":"page","link":"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/methodology\/","title":{"rendered":"Methodology &#038; Notes &#8211; 2024 Visibility Perceptions in Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"921992\" class=\"elementor elementor-921992\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-3271c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3271c4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-825fbda\" data-id=\"825fbda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4be7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e4be7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>2024 Visibility Perceptions in Advertising<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-46840de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46840de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c43f7b main-content\" data-id=\"0c43f7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede3cdc post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ede3cdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Methodology<\/strong><\/h2><p class=\"p1\">This quantitative research study was conducted online among a total of 200 business decision-makers in late 2023, with the interviews with high-level marketing communication executives equally divided among advertisers and advertising agencies. Respondents were screened to represent a range of senior titles including C-Suite, EVP, VP, Director and Manager-level employees.<\/p><p class=\"p1\">Advertiser respondents were specifically screened to work at organizations with annual media spending over $50 million on B2C advertising; qualifying respondents reported being personally responsible for at least $15 million of spending and that multi-platform video advertising was a meaningful part of the total spending. Respondents were key influencers\/final decision-makers on areas such as managing\/allocating ad budget, messaging and content strategy, casting, and\/or approving final advertising.<\/p><p class=\"p1\">Agency respondents were screened to ensure their largest B2C account had spending over $15M annually on B2C advertising, and multi-platform video advertising was a meaningful part of the total ad spend. Qualified respondents were key influencers\/final decision makers for areas such as account management, message strategy, casting or creative development.<\/p><h3 class=\"p1\">Notes<\/h3><ol><li class=\"p1\">MRI-Simmons, 2024 June LGBTQ and Gender Identity Study<\/li><li class=\"p1\">CBS News,\u2018Major brands scaled back Pride Month campaigns in 2024.\u00a0\u00a0<br \/>Here\u2019s why that matters.\u2019 June 29,2024.<br \/><a href=\"https:\/\/www.cbsnews.com\/news\/pride-month-campaigns-2024-major-brands-scaled-back-why-that-matters\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cbsnews.com\/news\/pride-month-campaigns-2024-major-brands-scaled-back-why-that-matters\/<\/a><\/li><li class=\"p1\">MRI Simmons, June 2024 LGBTQ and Gender Identity Study (P18+)<\/li><li class=\"p1\"><a href=\"\/pridefacts\/\">https:\/\/glaad.org\/pridefacts\/<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f7c08 post-content elementor-widget elementor-widget-text-editor\" data-id=\"86f7c08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/2024-visibility-perceptions-in-advertising\/\">Back to Report Home<\/a>&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0657f7 main-sidebar\" data-id=\"f0657f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a5c67 elementor-widget elementor-widget-text-editor\" data-id=\"87a5c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Table of Contents<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d5023 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a6d5023\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-double-line e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-a6d5023\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921963\"><a href=\"\/2024-visibility-perceptions-in-advertising\/\" class=\"elementor-item\">2024 Visibility Perceptions in Advertising Report Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921962\"><a href=\"\/2024-visibility-perceptions-in-advertising\/presidents-letter\/\" class=\"elementor-item\">From the Office of the President and CEO, Sarah Kate Ellis<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921964\"><a href=\"\/2024-visibility-perceptions-in-advertising\/meghan-bartley\/\" class=\"elementor-item\">A Note from Meghan Bartley, Senior Director<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921965\"><a href=\"\/2024-visibility-perceptions-in-advertising\/introduction\/\" class=\"elementor-item\">Introduction<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921971\"><a href=\"\/2024-visibility-perceptions-in-advertising\/key-findings\/\" class=\"elementor-item\">Key Findings<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921972\"><a href=\"\/2024-visibility-perceptions-in-advertising\/importance-of-featuring-lgbtq-people\/\" class=\"elementor-item\">Importance of Featuring LGBTQ People and Budgets to Target us Have Increased Since 2021<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921973\"><a href=\"\/2024-visibility-perceptions-in-advertising\/the-fear-from-backlash\/\" class=\"elementor-item\">The Fear of Backlash is More Pronounced this Year<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921974\"><a href=\"\/2024-visibility-perceptions-in-advertising\/companies-that-face-backlash\/\" class=\"elementor-item\">Companies that Face Backlash are Even More Committed to LGBTQ Inclusion in Advertising<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921975\"><a href=\"\/2024-visibility-perceptions-in-advertising\/tools-the-industry-needs\/\" class=\"elementor-item\">Tools the Industry Needs to be Committed to LGBTQ Inclusion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921976\"><a href=\"\/2024-visibility-perceptions-in-advertising\/acknowledgments\/\" class=\"elementor-item\">Acknowledgments<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921977\"><a href=\"\/2024-visibility-perceptions-in-advertising\/methodology\/\" class=\"elementor-item\">Methodology &#038; Notes<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a6d5023\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921963\"><a href=\"\/2024-visibility-perceptions-in-advertising\/\" class=\"elementor-item\" tabindex=\"-1\">2024 Visibility Perceptions in Advertising Report Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921962\"><a href=\"\/2024-visibility-perceptions-in-advertising\/presidents-letter\/\" class=\"elementor-item\" tabindex=\"-1\">From the Office of the President and CEO, Sarah Kate Ellis<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921964\"><a href=\"\/2024-visibility-perceptions-in-advertising\/meghan-bartley\/\" class=\"elementor-item\" tabindex=\"-1\">A Note from Meghan Bartley, Senior Director<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921965\"><a href=\"\/2024-visibility-perceptions-in-advertising\/introduction\/\" class=\"elementor-item\" tabindex=\"-1\">Introduction<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921971\"><a href=\"\/2024-visibility-perceptions-in-advertising\/key-findings\/\" class=\"elementor-item\" tabindex=\"-1\">Key Findings<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921972\"><a href=\"\/2024-visibility-perceptions-in-advertising\/importance-of-featuring-lgbtq-people\/\" class=\"elementor-item\" tabindex=\"-1\">Importance of Featuring LGBTQ People and Budgets to Target us Have Increased Since 2021<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921973\"><a href=\"\/2024-visibility-perceptions-in-advertising\/the-fear-from-backlash\/\" class=\"elementor-item\" tabindex=\"-1\">The Fear of Backlash is More Pronounced this Year<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921974\"><a href=\"\/2024-visibility-perceptions-in-advertising\/companies-that-face-backlash\/\" class=\"elementor-item\" tabindex=\"-1\">Companies that Face Backlash are Even More Committed to LGBTQ Inclusion in Advertising<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921975\"><a href=\"\/2024-visibility-perceptions-in-advertising\/tools-the-industry-needs\/\" class=\"elementor-item\" tabindex=\"-1\">Tools the Industry Needs to be Committed to LGBTQ Inclusion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921976\"><a href=\"\/2024-visibility-perceptions-in-advertising\/acknowledgments\/\" class=\"elementor-item\" tabindex=\"-1\">Acknowledgments<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921977\"><a href=\"\/2024-visibility-perceptions-in-advertising\/methodology\/\" class=\"elementor-item\" tabindex=\"-1\">Methodology &#038; Notes<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511d313 post-content widget-title block-head block-head-ac block-head block-head-ac block-head-c block-head-c2 is-center has-style elementor-widget elementor-widget-text-editor\" data-id=\"511d313\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Share this<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197e11a elementor-share-buttons--view-icon elementor-share-buttons--align-center elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"197e11a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on 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elementor-share-btn_tumblr\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on tumblr\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbee63 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bfbee63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/assets.glaad.org\/m\/37569251fb234ae3\/original\/2024-GLAAD-Visibility-Perceptions-in-Advertising-Report.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the full publication (PDF)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fd8d0 post-content elementor-widget elementor-widget-text-editor\" data-id=\"f6fd8d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: #ffffff;\">MEASURE THE MOVEMENT<\/h3><p><strong>Your gift allows us to track the impact of our work, helping us better understand the state of acceptance and address the gaps with advocacy \u2014 like working with brand and agency leaders for more LGBTQ inclusion in advertising.<\/strong><\/p><p><span class='maxbutton-1-container mb-container'><a class=\"maxbutton-1 maxbutton maxbutton-donate\" target=\"_blank\" title=\"Donate to GLAAD\" rel=\"noopener\" href=\"https:\/\/give.glaad.org\/page\/51921\/donate\/1?ea.tracking.id=2510AWGR01XX&#038;utm_source=2510AWGR01XX&#038;utm_medium=web&#038;utm_campaign=fy25webgiving&#038;en_txn6=701VV00000GPppNYAT&#038;en_og_source=fy25webgiving\"><span class='mb-text'>Support Our 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{sponsor}&quot;,&quot;meta_sponsor_above&quot;:[],&quot;meta_sponsor_below&quot;:[&quot;sponsor&quot;,&quot;date&quot;],&quot;media_ratio&quot;:&quot;3-4&quot;,&quot;media_ratio_custom&quot;:&quot;&quot;,&quot;read_more&quot;:&quot;basic&quot;,&quot;content_center&quot;:0,&quot;pagination&quot;:&quot;1&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;columns&quot;:&quot;4&quot;,&quot;meta_items_default&quot;:false,&quot;container_width&quot;:100,&quot;post_type&quot;:&quot;publication&quot;,&quot;heading&quot;:&quot;More Publications from GLAAD&quot;,&quot;excerpt_length&quot;:15,&quot;meta_sponsor_items_default&quot;:true,&quot;query_type&quot;:&quot;custom&quot;,&quot;sort_days&quot;:null,&quot;carousel_dots&quot;:null,&quot;is_sc_call&quot;:true}}\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"block-head block-head-ac block-head-c is-left\">\n\n\t\t\t\t\t<h4 class=\"heading\">More Publications from GLAAD<\/h4>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"block-content\">\n\t\t\t\t\t\n\t<div class=\"loop loop-grid loop-grid-base grid grid-4 md:grid-2 xs:grid-1\">\n\n\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 Visibility Perceptions in Advertising\"><img fetchpriority=\"high\" decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-450x582.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 Visibility Perceptions in Advertising Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 Visibility Perceptions in Advertising\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-450x582.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-232x300.jpg 232w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-791x1024.jpg 791w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-768x994.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-1187x1536.jpg 1187w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-150x194.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-1200x1553.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover.jpg 1484w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\">2024 Visibility Perceptions in Advertising<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 Visibility Perceptions in Advertising In this report, we learn directly from industry leaders how&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/2024-alert-desk\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 GLAAD &lt;i&gt;ALERT&lt;\/i&gt; Desk Report\"><img decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-450x585.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 GLAAD ALERT Desk Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 GLAAD ALERT Desk Report\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-450x585.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-231x300.jpg 231w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-787x1024.jpg 787w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-768x999.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-150x195.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover.jpg 1078w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/2024-alert-desk\/\">2024 GLAAD <i>ALERT<\/i> Desk Report<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>GLAAD\u2019s Anti-LGBTQ Extremism Reporting Tracker Disclaimer: Readers should be aware that the following report contains&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/2024-alert-desk\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/sri\/2024\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 Studio Responsibility Index\"><img decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-450x567.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 Studio Responsibility Index Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 Studio Responsibility Index\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-450x567.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-238x300.jpg 238w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-813x1024.jpg 813w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-768x967.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-150x189.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-1200x1511.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover.jpg 1212w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/sri\/2024\/\">2024 Studio Responsibility Index<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 Studio Responsibility Index The GLAAD Studio Responsibility Index (SRI) maps the quantity, quality and&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/sri\/2024\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 State of HIV Stigma Report\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-450x583.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 State of HIV Stigma Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 State of HIV Stigma Report\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-450x583.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-231x300.jpg 231w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-790x1024.jpg 790w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-768x996.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-150x194.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover.jpg 1126w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\">2024 State of HIV Stigma Report<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 State of HIV Stigma Report This marks the fifth year that GLAAD, with Gilead&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\n\t<\/div>\n\n\t\n\n\t\n\t\t\n\t<div class=\"main-pagination pagination-more\" data-type=\"load-more\">\n\t\t<a href=\"https:\/\/glaad.org\/wp-json\/wp\/v2\/pages\/921992\/page\/2\/\" class=\"ts-button load-button load-button-b ts-button-b\" data-page=\"1\">\n\t\t\t\tLoad More \n\t\t\t\t<i class=\"icon tsi tsi-repeat\"><\/i>\n\t\t<\/a>\n\t<\/div>\t\n\t\n\t\n\n\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 Visibility Perceptions in Advertising Methodology This quantitative research study was conducted online among a total of 200 business decision-makers in late 2023, with the interviews with high-level marketing communication executives equally divided among advertisers and advertising agencies. Respondents were screened to represent a range of senior titles including C-Suite, EVP, VP, Director and Manager-level<\/p>\n","protected":false},"author":465,"featured_media":921896,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[141699],"tags":[119146],"publications":[141698],"ppma_author":[139054],"class_list":{"0":"post-921992","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"category-visibility-perceptions-in-advertising","7":"tag-advertising","8":"publications-visibility-perceptions-in-advertising"},"aioseo_notices":[],"apple_news_notices":[],"aioseo_head":"\n\t\t<!-- 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