{"id":921939,"date":"2024-11-13T08:46:16","date_gmt":"2024-11-13T13:46:16","guid":{"rendered":"https:\/\/glaad.org\/?page_id=921939"},"modified":"2024-11-13T08:47:58","modified_gmt":"2024-11-13T13:47:58","slug":"from-the-office-of-the-president-ceo-2024-visibility-perceptions-in-advertising","status":"publish","type":"page","link":"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/presidents-letter\/","title":{"rendered":"From the Office of the President &#038; CEO &#8211; 2024 Visibility Perceptions in Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"921939\" class=\"elementor elementor-921939\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-3271c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3271c4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-825fbda\" data-id=\"825fbda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e4be7d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e4be7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>2024 Visibility Perceptions in Advertising<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-46840de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46840de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c43f7b main-content\" data-id=\"0c43f7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede3cdc post-content elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ede3cdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>From the Office of the President &amp; CEO, Sarah Kate Ellis<\/strong><\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-836925 alignright\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2023\/07\/14090155\/2016-ske-headshot-e1689339801476.jpg\" alt=\"Sarah Kate Ellis\" width=\"249\" height=\"249\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2023\/07\/14090155\/2016-ske-headshot-e1689339801476.jpg 249w, https:\/\/media.glaad.org\/wp-content\/uploads\/2023\/07\/14090155\/2016-ske-headshot-e1689339801476-150x150.jpg 150w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p><p class=\"p1\">Our 2024 Visibility Perceptions in Advertising study updates groundbreaking research from 2021, when GLAAD surveyed 200 decision-makers and marketing executives from advertisers and advertising agencies to understand perceptions, commitments, and challenges to featuring LGBTQ people in advertising.<\/p><p class=\"p1\">This year, we found major increases in how industry leaders value and recognize the power of LGBTQ inclusion. Compared to 2021, our 2024 Visibility Perceptions in Advertising study revealed an +80% increase in the advertising industry agreeing that the LGBTQ community is very important to their business. Our study surveying industry leaders also yielded a better understanding of the importance of transgender representation in advertising, with the industry saying the importance of featuring transgender people has increased by +71%; the importance of bisexual representation in advertising increased by +69%; and the importance of nonbinary representation in advertising increased by +34%.<\/p><p class=\"p1\">While GLAAD\u2019s research on representation in advertising has found LGBTQ people are underrepresented, our 2024 Visibility Perceptions in Advertising study revealed that an overwhelming majority of decision-makers and executives in the advertising industry want to include LGBTQ communities in their adverts and campaigns.<\/p><p class=\"p1\">As media distribution and consumer behaviors continue to evolve rapidly, consumers have more options than ever before as to how they spend their time and money, especially Gen Z\u2014a generation that is more than 20% LGBTQ. Brands wishing to attract the attention and loyalty of young, diverse consumers must expand their efforts for inclusive storytelling now and remain steadfast if fringe anti-LGBTQ activists respond. Our research found that companies that have faced backlash are up to 1.6x more likely to increase their commitment to feature LGBTQ people than companies that have not.<\/p><p class=\"p1\">Our 2024 Visibility Perceptions in Advertising show that significant work remains to empower brand and agency leaders to not only \u201cget it right &#8221; but also to partner with organizations like GLAAD as business partners to meet shared goals.<\/p><p class=\"p1\">Now is the time for action and to put years of data to the test to meet this bifurcated cultural moment. One path leads to turning your back on millions of new consumers entering the marketplace and workforce, while the other welcomes growth and new business opportunities.<\/p><p class=\"p1\">The question is not if LGBTQ people should be included, but how. Our teams look forward to partnership that places companies on the path of inclusion and success.<\/p><p class=\"p1\">In solidarity,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4a716 elementor-widget elementor-widget-text-editor\" data-id=\"1b4a716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sarah Kate Ellis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad61598 post-content elementor-widget elementor-widget-text-editor\" data-id=\"ad61598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>President &amp; CEO, GLAAD<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f7c08 post-content elementor-widget elementor-widget-text-editor\" data-id=\"86f7c08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/2024-visibility-perceptions-in-advertising\/meghan-bartley\/\">Continue Reading<\/a>&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0657f7 main-sidebar\" data-id=\"f0657f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87a5c67 elementor-widget elementor-widget-text-editor\" data-id=\"87a5c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Table of Contents<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d5023 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"a6d5023\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-double-line e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-a6d5023\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921963\"><a href=\"\/2024-visibility-perceptions-in-advertising\/\" class=\"elementor-item\">2024 Visibility Perceptions in Advertising Report Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921962\"><a href=\"\/2024-visibility-perceptions-in-advertising\/presidents-letter\/\" class=\"elementor-item\">From the Office of the President and CEO, Sarah Kate Ellis<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921964\"><a href=\"\/2024-visibility-perceptions-in-advertising\/meghan-bartley\/\" class=\"elementor-item\">A Note from Meghan Bartley, Senior Director<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921965\"><a href=\"\/2024-visibility-perceptions-in-advertising\/introduction\/\" class=\"elementor-item\">Introduction<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921971\"><a href=\"\/2024-visibility-perceptions-in-advertising\/key-findings\/\" class=\"elementor-item\">Key Findings<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921972\"><a href=\"\/2024-visibility-perceptions-in-advertising\/importance-of-featuring-lgbtq-people\/\" class=\"elementor-item\">Importance of Featuring LGBTQ People and Budgets to Target us Have Increased Since 2021<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921973\"><a href=\"\/2024-visibility-perceptions-in-advertising\/the-fear-from-backlash\/\" class=\"elementor-item\">The Fear of Backlash is More Pronounced this Year<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921974\"><a href=\"\/2024-visibility-perceptions-in-advertising\/companies-that-face-backlash\/\" class=\"elementor-item\">Companies that Face Backlash are Even More Committed to LGBTQ Inclusion in Advertising<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921975\"><a href=\"\/2024-visibility-perceptions-in-advertising\/tools-the-industry-needs\/\" class=\"elementor-item\">Tools the Industry Needs to be Committed to LGBTQ Inclusion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921976\"><a href=\"\/2024-visibility-perceptions-in-advertising\/acknowledgments\/\" class=\"elementor-item\">Acknowledgments<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921977\"><a href=\"\/2024-visibility-perceptions-in-advertising\/methodology\/\" class=\"elementor-item\">Methodology &#038; Notes<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-a6d5023\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921963\"><a href=\"\/2024-visibility-perceptions-in-advertising\/\" class=\"elementor-item\" tabindex=\"-1\">2024 Visibility Perceptions in Advertising Report Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921962\"><a href=\"\/2024-visibility-perceptions-in-advertising\/presidents-letter\/\" class=\"elementor-item\" tabindex=\"-1\">From the Office of the President and CEO, Sarah Kate Ellis<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921964\"><a href=\"\/2024-visibility-perceptions-in-advertising\/meghan-bartley\/\" class=\"elementor-item\" tabindex=\"-1\">A Note from Meghan Bartley, Senior Director<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921965\"><a href=\"\/2024-visibility-perceptions-in-advertising\/introduction\/\" class=\"elementor-item\" tabindex=\"-1\">Introduction<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921971\"><a href=\"\/2024-visibility-perceptions-in-advertising\/key-findings\/\" class=\"elementor-item\" tabindex=\"-1\">Key Findings<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921972\"><a href=\"\/2024-visibility-perceptions-in-advertising\/importance-of-featuring-lgbtq-people\/\" class=\"elementor-item\" tabindex=\"-1\">Importance of Featuring LGBTQ People and Budgets to Target us Have Increased Since 2021<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921973\"><a href=\"\/2024-visibility-perceptions-in-advertising\/the-fear-from-backlash\/\" class=\"elementor-item\" tabindex=\"-1\">The Fear of Backlash is More Pronounced this Year<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921974\"><a href=\"\/2024-visibility-perceptions-in-advertising\/companies-that-face-backlash\/\" class=\"elementor-item\" tabindex=\"-1\">Companies that Face Backlash are Even More Committed to LGBTQ Inclusion in Advertising<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921975\"><a href=\"\/2024-visibility-perceptions-in-advertising\/tools-the-industry-needs\/\" class=\"elementor-item\" tabindex=\"-1\">Tools the Industry Needs to be Committed to LGBTQ Inclusion<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921976\"><a href=\"\/2024-visibility-perceptions-in-advertising\/acknowledgments\/\" class=\"elementor-item\" tabindex=\"-1\">Acknowledgments<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-921977\"><a href=\"\/2024-visibility-perceptions-in-advertising\/methodology\/\" class=\"elementor-item\" tabindex=\"-1\">Methodology &#038; Notes<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511d313 post-content widget-title block-head block-head-ac block-head block-head-ac block-head-c block-head-c2 is-center has-style elementor-widget elementor-widget-text-editor\" data-id=\"511d313\" 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elementor-share-btn_tumblr\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on tumblr\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-tumblr\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"color: #ffffff;\">MEASURE THE MOVEMENT<\/h3><p><strong>Your gift allows us to track the impact of our work, helping us better understand the state of acceptance and address the gaps with advocacy \u2014 like working with brand and agency leaders for more LGBTQ inclusion in advertising.<\/strong><\/p><p><span class='maxbutton-1-container mb-container'><a class=\"maxbutton-1 maxbutton maxbutton-donate\" target=\"_blank\" title=\"Donate to GLAAD\" rel=\"noopener\" href=\"https:\/\/give.glaad.org\/page\/51921\/donate\/1?ea.tracking.id=2510AWGR01XX&#038;utm_source=2510AWGR01XX&#038;utm_medium=web&#038;utm_campaign=fy25webgiving&#038;en_txn6=701VV00000GPppNYAT&#038;en_og_source=fy25webgiving\"><span class='mb-text'>Support Our Program<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has-el-gap el-gap-default elementor-section elementor-top-section elementor-element elementor-element-4ef059a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ef059a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bea23d\" data-id=\"6bea23d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cb9974 elementor-widget elementor-widget-smartmag-grid\" data-id=\"8cb9974\" data-element_type=\"widget\" data-widget_type=\"smartmag-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"block-wrap block-grid block-sc\" data-id=\"1\" data-block=\"{&quot;id&quot;:&quot;grid&quot;,&quot;props&quot;:{&quot;cat_labels&quot;:&quot;&quot;,&quot;cat_labels_pos&quot;:&quot;bot-left&quot;,&quot;reviews&quot;:&quot;radial&quot;,&quot;post_formats_pos&quot;:&quot;center&quot;,&quot;load_more_style&quot;:&quot;b&quot;,&quot;meta_cat_style&quot;:&quot;labels&quot;,&quot;media_style_shadow&quot;:0,&quot;meta_sponsor&quot;:1,&quot;meta_sponsor_logo&quot;:0,&quot;meta_sponsor_label&quot;:&quot;Sponsor: {sponsor}&quot;,&quot;meta_sponsor_above&quot;:[],&quot;meta_sponsor_below&quot;:[&quot;sponsor&quot;,&quot;date&quot;],&quot;media_ratio&quot;:&quot;3-4&quot;,&quot;media_ratio_custom&quot;:&quot;&quot;,&quot;read_more&quot;:&quot;basic&quot;,&quot;content_center&quot;:0,&quot;pagination&quot;:&quot;1&quot;,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;columns&quot;:&quot;4&quot;,&quot;meta_items_default&quot;:false,&quot;container_width&quot;:100,&quot;post_type&quot;:&quot;publication&quot;,&quot;heading&quot;:&quot;More Publications from GLAAD&quot;,&quot;excerpt_length&quot;:15,&quot;meta_sponsor_items_default&quot;:true,&quot;query_type&quot;:&quot;custom&quot;,&quot;sort_days&quot;:null,&quot;carousel_dots&quot;:null,&quot;is_sc_call&quot;:true}}\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"block-head block-head-ac block-head-c is-left\">\n\n\t\t\t\t\t<h4 class=\"heading\">More Publications from GLAAD<\/h4>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"block-content\">\n\t\t\t\t\t\n\t<div class=\"loop loop-grid loop-grid-base grid grid-4 md:grid-2 xs:grid-1\">\n\n\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 Visibility Perceptions in Advertising\"><img decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-450x582.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 Visibility Perceptions in Advertising Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 Visibility Perceptions in Advertising\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-450x582.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-232x300.jpg 232w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-791x1024.jpg 791w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-768x994.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-1187x1536.jpg 1187w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-150x194.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover-1200x1553.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/31114214\/2024-Visibility-Perceptions-in-Advertising-Cover.jpg 1484w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\">2024 Visibility Perceptions in Advertising<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 Visibility Perceptions in Advertising In this report, we learn directly from industry leaders how&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/2024-visibility-perceptions-in-advertising\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/2024-alert-desk\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 GLAAD &lt;i&gt;ALERT&lt;\/i&gt; Desk Report\"><img decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-450x585.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 GLAAD ALERT Desk Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 GLAAD ALERT Desk Report\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-450x585.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-231x300.jpg 231w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-787x1024.jpg 787w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-768x999.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover-150x195.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/10\/02101923\/2024-GLAAD-ALERT-Desk-Report-Cover.jpg 1078w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/2024-alert-desk\/\">2024 GLAAD <i>ALERT<\/i> Desk Report<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>GLAAD\u2019s Anti-LGBTQ Extremism Reporting Tracker Disclaimer: Readers should be aware that the following report contains&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/2024-alert-desk\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/sri\/2024\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 Studio Responsibility Index\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-450x567.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 Studio Responsibility Index Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 Studio Responsibility Index\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-450x567.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-238x300.jpg 238w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-813x1024.jpg 813w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-768x967.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-150x189.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover-1200x1511.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/09\/09133519\/2024-Studio-Responsibility-Index-Cover.jpg 1212w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/sri\/2024\/\">2024 Studio Responsibility Index<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 Studio Responsibility Index The GLAAD Studio Responsibility Index (SRI) maps the quantity, quality and&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/sri\/2024\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\t\t\t\n<article class=\"l-post grid-post grid-base-post\">\n\n\t\n\t\t\t<div class=\"media\">\n\n\t\t\n\t\t\t<a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\" class=\"image-link media-ratio ratio-3-4\" title=\"2024 State of HIV Stigma Report\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"503\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-450x583.jpg\" class=\"attachment-bunyad-medium size-bunyad-medium wp-post-image\" alt=\"2024 State of HIV Stigma Report Cover\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"2024 State of HIV Stigma Report\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-450x583.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-231x300.jpg 231w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-790x1024.jpg 790w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-768x996.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover-150x194.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/08\/30200324\/2024-State-of-HIV-Stigma-Report-Cover.jpg 1126w\" \/><\/a>\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\n\t\t<\/div>\n\t\n\n\t\n\t\t<div class=\"content\">\n\n\t\t\t<div class=\"post-meta post-meta-a\"><h2 class=\"is-title post-title\"><a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\">2024 State of HIV Stigma Report<\/a><\/h2><\/div>\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<div class=\"excerpt\">\n\t\t\t\t\t<p>2024 State of HIV Stigma Report This marks the fifth year that GLAAD, with Gilead&hellip;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t<a href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\" class=\"read-more-link read-more-basic\">\n\t\t\t\t\tRead More\t\t\t\t<\/a>\n\n\t\t\t\n\t\t<\/div>\n\n\t\n<\/article>\t\t\n\t<\/div>\n\n\t\n\n\t\n\t\t\n\t<div class=\"main-pagination pagination-more\" data-type=\"load-more\">\n\t\t<a href=\"https:\/\/glaad.org\/wp-json\/wp\/v2\/pages\/921939\/page\/2\/\" class=\"ts-button load-button load-button-b ts-button-b\" data-page=\"1\">\n\t\t\t\tLoad More \n\t\t\t\t<i class=\"icon tsi tsi-repeat\"><\/i>\n\t\t<\/a>\n\t<\/div>\t\n\t\n\t\n\n\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 Visibility Perceptions in Advertising From the Office of the President &amp; CEO, Sarah Kate Ellis Our 2024 Visibility Perceptions in Advertising study updates groundbreaking research from 2021, when GLAAD surveyed 200 decision-makers and marketing executives from advertisers and advertising agencies to understand perceptions, commitments, and challenges to featuring LGBTQ people in advertising. This year,<\/p>\n","protected":false},"author":465,"featured_media":921896,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[141699],"tags":[119146],"publications":[141698],"ppma_author":[139054],"class_list":{"0":"post-921939","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"category-visibility-perceptions-in-advertising","7":"tag-advertising","8":"publications-visibility-perceptions-in-advertising"},"aioseo_notices":[],"apple_news_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.8.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This is the fifth year that GLAAD, in partnership with the Gilead COMPASS Initiative\u00ae, is releasing data tracking Americans\u2019 knowledge and attitudes around HIV and HIV stigma.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"393886352\" \/>\n\t<meta name=\"keywords\" content=\"accelerating acceptance,report,2024,support for lgbtq,lgbtq support,lgbtq acceptance\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/glaad.org\/endhivstigma\/2024\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.8.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"GLAAD | GLAAD rewrites the script for LGBTQ acceptance.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2024 State of HIV Stigma Report | 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