{"id":899675,"date":"2024-04-12T10:36:31","date_gmt":"2024-04-12T14:36:31","guid":{"rendered":"https:\/\/glaad.org\/?p=899675"},"modified":"2024-04-12T14:00:35","modified_gmt":"2024-04-12T18:00:35","slug":"glaad-and-oglivy-launch-protect-this-kid-campaign-in-support-of-lgbtq-youth","status":"publish","type":"post","link":"https:\/\/glaad.org\/glaad-and-oglivy-launch-protect-this-kid-campaign-in-support-of-lgbtq-youth\/","title":{"rendered":"GLAAD and Ogilvy Launch &#8220;Protect This Kid&#8221; Campaign in Support of LGBTQ Youth"},"content":{"rendered":"<p>On Thursday, April 11th, GLAAD and <a href=\"https:\/\/www.ogilvy.com\/\" target=\"_blank\" rel=\"noopener\">Ogilvy<\/a>, a global advertising, marketing and public relations agency,\u00a0launched a bold worldwide digital campaign, \u201cProtect\u00a0<em>This<\/em> Kid,\u201d in support of LGBTQ youth.<\/p>\n<p>2024 has not been an easy year for LGBTQ people, youth especially. This year alone has included the\u00a0introduction of over <a href=\"https:\/\/www.aclu.org\/legislative-attacks-on-lgbtq-rights-2024?af=LdWB3lTRSpAeY6ZPd2MlPYEPpnSNdXAe4JGVAfSve4odB2vyODx2hswMbWbn33uVVebURSqLx56BVu5D4B2qbqav9QjEIXcxfQphIoctMzej4j71oYxoqJ3o0ssAaEUo8xTRJgVCPhqOdG1aUQkmKfMFkFlFKX9amdJM3r2oodE%3D&amp;gs=Db3kjyzbbr%2FpJjqukKPu%2BXNWMBoo8dFUWv7TNEP0yxP8TDP1zLPy0b4kmVi66WO3\" target=\"_blank\" rel=\"noopener\">500 anti-LGBTQ bills<\/a>, a disproportionate number of which target trans youth;<a href=\"https:\/\/glaad.org\/releases\/a-year-in-review-the-new-york-times-failed-to-quote-any-out-trans-person-in-two-thirds-of-stories-about-anti-trans-legislation\/\">\u00a0growing misinformation against the transgender community<\/a>; the death of 2STGNC+ Oklahoma teen student\u00a0<a href=\"\/tag\/nex-benedict\/\">Nex Benedict<\/a>; and an election year proven to be\u00a0<a href=\"\/election-2024-super-tuesday\/\">highly consequential for LGBTQ Americans<\/a>. &#8220;<a href=\"http:\/\/protectthiskid.com\/\" target=\"_blank\" rel=\"noopener\">Protect This Kid<\/a>,&#8221; was created in an effort to combat this misinformation and spread a message of love and acceptance.<\/p>\n<p>\u201cProtect\u00a0<em>This<\/em> Kid\u201d comprises short video interviews and childhood photos of out LGBTQ heroes across media and entertainment including: <strong>Beanie Feldstein<\/strong>,\u00a0<strong>Chris Mosier<\/strong>,<strong>\u00a0Daniella Carter<\/strong>,\u00a0<strong>Margaret Cho<\/strong>,\u00a0<strong>River Gallo<\/strong>,\u00a0<strong>Ryan \u201cR.K.\u201d Russell<\/strong>,\u00a0<strong>Sherry Cola<\/strong>\u00a0and\u00a0<strong>Yvie Oddly.<\/strong><\/p>\n<figure id=\"attachment_899678\" aria-describedby=\"caption-attachment-899678\" style=\"width: 701px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-899678\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-300x200.jpg\" alt=\"\" width=\"701\" height=\"467\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-300x200.jpg 300w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-1024x683.jpg 1024w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-768x512.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-1536x1024.jpg 1536w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-150x100.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-450x300.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611-1200x800.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12100705\/GettyImages-2148289611.jpg 1920w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><figcaption id=\"caption-attachment-899678\" class=\"wp-caption-text\">NEW YORK, NEW YORK &#8211; APRIL 11: Beanie Feldstein attends the GLAAD Launch &#8220;Protect This Kid&#8221; Campaign at Times Square on April 11, 2024 in New York City. (Photo by Dominik Bindl\/Getty Images)<\/figcaption><\/figure>\n<p>On Thursday, April 11th, out queer actress and performer, <strong>Beanie Feldstein<\/strong>, launched \u201cProtect This Kid,\u201d revealing her campaign creative on a Times Square digital billboard. In addition to premiering on <a href=\"http:\/\/instagram.com\/protectthiskid\">@protectthiskid<\/a>, the campaign message will be simultaneously amplified nationally, across more than 36 markets, with an Out of Home program in partnership with Outfront Media.<\/p>\n<figure id=\"attachment_899684\" aria-describedby=\"caption-attachment-899684\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-899684\" src=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-300x200.jpg\" alt=\"\" width=\"710\" height=\"473\" srcset=\"https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-300x200.jpg 300w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-1024x683.jpg 1024w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-768x512.jpg 768w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-1536x1024.jpg 1536w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-150x100.jpg 150w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-450x300.jpg 450w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913-1200x800.jpg 1200w, https:\/\/media.glaad.org\/wp-content\/uploads\/2024\/04\/12101740\/GettyImages-2148289913.jpg 1920w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><figcaption id=\"caption-attachment-899684\" class=\"wp-caption-text\">NEW YORK, NEW YORK &#8211; APRIL 11: (L-R) Beanie Feldstein and Erik Bottcher attend the GLAAD Launch &#8220;Protect This Kid&#8221; Campaign at Times Square on April 11, 2024 in New York City. (Photo by Dominik Bindl\/Getty Images)<\/figcaption><\/figure>\n<p>Watch Feldstein&#8217;s campaign here:<\/p>\n<p><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ik3j7065QgM?si=5QGw5uzC09BCkAK_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><br \/>\n\u201cFor too long, anti-LGBTQ activists have not only spouted lies by falsely claiming that LGBTQ people are threats to children, but they have erased the existence of LGBTQ youth and their need for content that they can relate to and be inspired by. Ogilvy has helped us fill that critical gap with a timely campaign that harnesses the power of celebrity voices and the lived experience of queer trailblazers to support youth,\u201d said\u00a0<strong>GLAAD President and CEO Sarah Kate Ellis<\/strong>. \u201cThe queer adults we celebrate and revere were once kids, too, and through this campaign we remind the world that when we take away the rights of LGBTQ young people, and deny them safety, compassion, and privacy, we risk losing the next great entertainer, or athlete or author. Queer and trans kids need our support now, before it\u2019s too late,\u201d Ellis added.<\/p>\n<p>\u201cWe live at a time of misinformation and politicized messaging, where the slogan \u2018protect our kids\u2019 has become a rallying call to attack the LGBTQ+ community, which is exactly why we must de-weaponize the rhetoric by turning it into a message of positivity and love,\u201d said\u00a0<strong>Lisa Bright, Ogilvy Chief Creative Officer<\/strong>. \u201cOgilvy is proud to partner with GLAAD and so many important voices on this PSA campaign that celebrates coming-of-age stories that anyone can relate to, and speaks to the worthiness of everyone,\u201d Bright added.<\/p>\n<p>In addition to Feldtstein&#8217;s campaign, <strong>River Gallo&#8217;s<\/strong>, filmmaker, actor, model, and intersex rights activist and <strong>Ryan \u201cR.K.\u201d Russell&#8217;s,<\/strong> bisexual author and former NFL player, are available now:<\/p>\n<p><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/L1R9OrV7sTA?si=jcUr3BkFiqodWA5H\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n<p><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dFOF3mtN7fw?si=Sj0amrZ5Pf59Hgrl\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>&nbsp;<\/p>\n<p>The remainder of the campaign including the rest of the inaugural \u201cProtect <em>This<\/em> Kid\u201d Heroes class will premiere the week of April 22nd.<\/p>\n<p>Learn more about the campaign at <a href=\"http:\/\/protectthiskid.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em>ProtectThisKid.com<\/em><\/strong><\/a> and follow <strong><em>@protectthiskid\u00a0<\/em><\/strong>on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, April 11th, GLAAD and Ogilvy, a global advertising, marketing and public relations agency,\u00a0launched a bold worldwide digital campaign, \u201cProtect\u00a0This Kid,\u201d in support of LGBTQ youth. 2024 has not been an easy year for LGBTQ people, youth especially. This year alone has included the\u00a0introduction of over 500 anti-LGBTQ bills, a disproportionate number of which<\/p>\n","protected":false},"author":449,"featured_media":899535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[139173,138841,139298,138416,138413,139171,139163,138401,138411,138732,139167,138412,138405,138403,138407,138423,138409,138415],"tags":[140320,138968,121910,121911,140319,140338],"ppma_author":[139069],"class_list":{"0":"post-899675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activism","8":"category-advocacy","9":"category-arts-and-theater","10":"category-bisexuality","11":"category-people-of-color","12":"category-education","13":"category-elections","14":"category-entertainment","15":"category-family","16":"category-featured","17":"category-legislation","18":"category-local-and-regional-news","19":"category-news","20":"category-spanish-language-and-latino","21":"category-sports","22":"category-together","23":"category-transgender","24":"category-young-adult","25":"tag-protectthiskid","26":"tag-election-2024","27":"tag-new-york","28":"tag-new-york-city","29":"tag-protect-this-kid","30":"tag-times-square"},"aioseo_notices":[],"apple_news_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.8.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"On Thursday, April 11th, GLAAD and Ogilvy, a global advertising, marketing and public relations agency, launched a bold worldwide digital campaign, \u201cProtect This Kid,\u201d in support of LGBTQ youth. 2024 has not been an easy year for LGBTQ people, youth especially. 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